An Exception for the Common Coffee Story:
So I'm browsing the soft drink line up at the local gas station after work. Since I gave up drinking soda pop I've been struggling the gauntlet of sugary, caffeinated beverages stocked in rank and file in their open shelves. I notice a soft drink (a bottled, iced tea beverage) branded with the name of a a memorable figure from the martial arts world:
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| The Bruce-Tea Experience |
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| It's not Just for Thirst; it's an Ethos[*] in a bottle. |
What a neat surprise! Although a bottle of "Bruce Tea" cost a few times more than the other tea/soft-drink formulated beverages, the back label of the bottle explains the formula/recipe and the purpose of its ingredients. Even the higher product cost is explained by the purpose of its sale: the benefit of students through an education foundation managed by the Bruce Lee estate.
[*] Actually, ETHOS is also a trade marked name owned by an organization that sells bottled water for a slightly higher price to offset its support for fresh drinking water supply programs in other developing nations in the world.
[*] Actually, ETHOS is also a trade marked name owned by an organization that sells bottled water for a slightly higher price to offset its support for fresh drinking water supply programs in other developing nations in the world.
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