Taking it to the Next Level

A date with the #coffeesnob
So you want to be a coffee connoisseur?

So you roll out of bed to meet that warm, steaming mug of fresh coffee.  Have you ever thought about the possibilities that you can put into that mug?  Put on a sense of adventure and explore the varieties that represent our universe of coffee varieties available today.

 

Rise and shine to that stellar scent that floats softly from the kitchen.  It dances just above your nose so that you’ll find the strength to rise from that warm, cozy bed.  It’s none other than fresh coffee.  Isn’t it great how new-age coffee makers have built-in timers that allow them to brew at any set minute?  It’s ideal for the American lifestyle.

 

By this, I don’t imply that we’re lazy but rather enjoy convenience.  We’re constantly exposed to more and more forms of convenience, so it’s only natural.  Okay, so here’s the important part.  Where are you purchasing your coffee beans, and are they truly fresh? Many people don’t even know.

 

If you haven’t noticed, big store names like Folder’s and Maxwell House have taken a beating lately.  The notion of fresh coffee is in their face, and they don’t have much to say on the topic.  After all, their coffee is ground and compressed in a can or bag.  Who knows how long it sits in there before it’s actually used in a drip pot!  It could be months or even years.

 

That is NOT fresh coffee.  Heck, it’s not even close.  This old coffee should have tossed out this coffee long ago.  Although many avid java drinkers don’t know it, coffee has a lifespan once you roast it.  Have you ever actually smelled freshly roasted coffee beans?  The aroma is incomparable.  The trick is to find quality beans that have recently been roasted.

 

It’s preferred to purchase beans that were roasted and bagged a mere day or two ago.  This way, you’ll have about ten days to consume them.  You’ll get that outstanding fresh coffee you deserve.  You don’t even have to buy them ground anymore.  In all honesty, you shouldn’t.  Purchase your fresh coffee whole.  Then only grind the portion you’re using at the time.  This makes for a phenomenal cup of coffee.  The smell alone will send your senses flying.

 

I turn to the local coffee house for fresh coffee beans.  This place, in particular, is great because they have beans roasted and shipped in weekly.  The date they were roasted and bagged is written on them.  Try to find this at Starbucks!  Who knows how old their coffee beans are.  I couldn’t even begin to guess.

 

If you do not have a local shop that supplies fresh coffee, you can always turn to the web for plenty of options.  Many roasters have clubs or memberships where they ship out the latest beans directly from their roasting ovens as they make them.  The special thing about clubs is that they also are sources of inspiration – they analyze and categorize their roasts with beautiful descriptions, and point out flavors you may not have noticed before.  When you break free from coffee as a commodity and start drinking it as an experience, there is a transformation from where you never go back.  Make that change today!

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